Core Philosophy: put simply,
we build the gear we want to use
At Wedgetail Industries the inspiration for our designs comes from a variety of sources, from the professional marksman to the passionate recreational shooter and most importantly, you and your next shot. Our shot focused mentality allows us to explore new technologies and ideas when creating our guns. We are constantly working with our customers, past, present and future to define the performance requirements and ensure that we co-create what the market wants.
Form follows function.
Wedgetail Industries builds products for the real world, combining market data and real world feedback to define a set of performance based targets. Modern production technologies allow us to be flexible and agile and respond rapidly to market demand. The styling of the products directly reflects the production technologies and the practical realities of the modern world in which we live.
By professionals for professionals.
The Wedgetail Industries product development team is a diverse line-up of product design engineers, machinists, gunsmiths, recreational and professional shooters. Since they all shoot, they approach the design process from a shooters perspective and understand what it takes to make a design trustworthy. Professional users feel things that only those with experience can feel. Machinists often see things design engineers don’t. Working together they achieve a sum that is greater than its parts and it really differentiates our products.
Made right. Right here.
Our products are designed and made in Australia. Our production facility in Victoria, Australia is the home of our products from prototype through to production. Our versatile production technology allows us to quickly produce prototypes and test new ideas in rapid succession right at our front door. We have shot countless rounds downrange to create great products that are practical, robust and beautiful.
Into the valley….
From the clean neat precise order of the bench-rest shooter to the mud, sand, rocks and sweat of the hunter stalking game, we run these guns in the real world. Our test team hammer the products in the worst kinds of conditions to expose any weakness in the design or the production methods. The test team guys live by the mantra that ammunition is cheap and failure is expensive. Inevitably there have been failures and this in turn leads to more prototypes and further improvements in the designs. The design validation process is exacting and takes it toll, but the products that result from this process are ready to stand the test of time.